Have you ever watched television and wondered what goes into making commercials? The answer would be…a lot! Making a commercial that successfully grabs the attention of the viewer and makes them act is not an easy task. Writing the script and deciding which scenes should be filmed is just the start. For those of you that are thinking of hiring us to make your business a promotional video, you may not be aware of just how much goes into making that perfect looking commercial with the bright lights and perfect sound. You may also be thinking what makes us different than you and your camcorder. For starters, or less you have lights and lots of them your production will look dark and unprofessional which makes your business look dark and unprofessional which is not a good thing.
1. Start by watching the video and then check out the photographs of the shoot.
2. Take a look at some of the behind the scene shots. This video took two full 10 hour days to shoot plus a day of light testing.
Another example of the amount of work that goes into making the perfectly lit video.
1. Watch the video.
2. Check out the lighting setup.
Thinking about having us film client testimonial videos? Here is an example of the setup that would be involved. Notice the soft boxes in the front and the back lighting on the wall that will be behind the client. Also notice the X on the floor that is ready to have multiple clients come in and give your business a testimonial. This example was in our client’s office. As you can see, we don’t need a huge space and you can dress up “the set” if you would like. For those that would like a different background for each client testimonial, we could film with a green screen background.