Remember the 1990s when all the big businesses created websites? At some point, you, a small business owner realized after some time had passed that you ought to get a website and get on the world wide web (remember when we called it that?) So you bit the bullet and paid a web designer a couple of thousand dollars to build a website for your business. There you were, looking at your new website on your Netscape browser that you bought at CompUSA. You were on the web! Your business was innovative and you knew some of your competitors didn’t have a website yet. Remember how excited you were? I bet you told all of your customers to check out your website; especially that moving “Welcome” banner that kept scrolling across the screen (remember those?). At that point you had an advantage over your competition because you had a website! Then one day you realized that in order to get new customers via your website that they had to find you on a search engine, at that time it was probably Yahoo! (before they started charging). That was a real eye opener when your website didn’t come up on Yahoo! or if it did, it was on the 6th page! That’s when you learned about SEO; search engine optimization. Maybe you hired a SEO guru or maybe you took it upon yourself to do it. You know, making your page’s title, description, and keywords better than your competitors. Hopefully you landed on the first page and you saw an increase in your business. Yeah! It’s working, the web is really bringing my brick and mortar company some business! I bet you felt ecstatic that you had found a new marketing tool that was making your business grow…and grow it did!
Over time you noticed that soon all your competitors had finally got their own websites and a few have bumped yours off the front page of Google (yeah, you left Yahoo for Google). Frustrated, you started looking at their websites and realized that yours was a bit outdated so you hired another web developer to update your site with a much needed face lift (the streaming banner had to go). It was 2008 and since you’ve had a website for many years now, you thought you had everything figured out until you noticed a little “f” on the bottom of your competitor’s website. Curious you clicked it and found Facebook. What? I have to get a Facebook fan page too?
Well you started to embrace social media and even opened a Twitter account. A few years past and after an attempt at blogging to bring new customers in, you realized that it wasn’t enough. It was 2010 and the recession was in full swing. Customers started dropping off and the big orders starting turning into smaller orders. Frustrated, you again turned to the Internet to grow your business. This time more aware of the measuring tools of success that were out there, you went to alexa.com and cubestat.com to find out how much traffic you were getting. Shocked, you noticed that your site was bringing in 5000 visitors a month! Pretty good for a niche market. Then you thought, “if 5000 unique visitors are visiting my site each month, how come I’m only getting 400 customers?” You started checking out your competitors again, seeing what their websites looked like. You noticed that a few websites had a video on it, nestled right on the home page where the slide show used to be. What’s this you thought? After you watched your competitors video you realized that you had nothing to keep visitors on your site except the same old stock photos and a bunch of boring text. No, a slide show of photographs is NOT a video. What you had just found out is that websites with a high quality video have a 21% competitive edge over businesses who haven’t embraced video on their website. Skeptical that investing in a web video would be fruitful since you hated watching commercials on TV and thought maybe your web visitors would too. Then you found out that there is a big difference between how people viewed TV commercials and web commercials on a businesses’ website. You see, commercials on TV interrupt something you’re trying to watch, i.e. your favorite show. People overwhelmingly use the web to conduct research on businesses and often visit at least three websites before making a decision on which business to use. Therefore, people expect to find as much information as possible on your website. The problem is, people have a short attention span. In fact, they will decide within 3-8 seconds to stay or leave your website. Only video can grab their attention and is proven to keep visitors on your site longer than with no video at all. People love to press the play button! As long as the video is of high quality and doesn’t exceed 60 seconds, most people will watch the entire thing. Then, they will make a decision on whether or not to choose your business or the other two sites they were checking out. Well, when your competitor has a web video and your site doesn’t, your business may be passed over. Plus businesses with video are thought of as innovative and more credible than businesses without web video. Video creates a connection with the viewer especially if you use a personalized approach in your video (which is highly recommended).
Wow you thought! The Internet landscape is changing again. After studying your competitors website you noticed a little YouTube icon next to the Facebook and Twitter links. So you clicked on it and noticed that not only did they have video on their website, they had a customized YouTube channel with their logo and pictures! Boy, did you feel behind the times! It happened again…the Internet was moving forward, growing and improving, and you weren’t the first to figure it out. It’s okay because that’s where OnSite Video Production comes in. We can rescue your company from having a stale and boring website (we’re not web designers, but we cost less than they do) by showing up at your business and filming a high quality video with professional lighting and audio equipment. Plus we can make you one of those cool YouTube channel’s with your logo and pictures taken from the shoot for free with purchase of any of our packages. We can rescue your business from being outdated. More importantly, we can help grow your business and increase your sales up to 71%! You know those visitors that were bouncing (when a visitor lands on your page and exits quickly)? With a video on your website, you’re going to capture more of those visitors attention and turn then into customers. Even better, when we properly optimize your web video when we upload it to YouTube, you will gain a valuable link back to your site and it will improve the chance that your video and website will be found on the first page of Google! Yes, video can help drive traffic to your website! Plus Google bought YouTube so it integrates videos in its search results! Video brings people to your website, keeps them engaged, and is proven to help turn visitors into customers! You simple can’t go wrong with a high quality video!
From one small business to another small business, we want to see you exceed in these tough economic times. Let us help you bring your website to life with video! Call us today at 916-698-3093 or visit us at http://onsitevidpro.com and on YouTube at http://www.youtube.com/onsitevidpro.
By Erin C. Higgins